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Those days are long gone when Indian brides were only interested in the top four fashion brands in the country when it comes to their wedding attire wish list. When it comes to choosing a wedding gown, today’s brides are looking for newer, fresher names that have a distinct character and design language. There are many ways to incorporate regional traditions into modern brides’ attire, from handiwork and fabric from various regions to sequins and zardozi. ELLE has put together a list of 15 new Indian wear brands that you may want to check out if you’re planning a wedding in the near future.
1. Nidhi Tholia
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The label Nidhi Tolia is recognised for its delicate gota-work, vibrant bandhani, and intricate marodi work, among other things. This is a must-see if you’re interested finely detailed work.
2. Seema Gujral
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Seema Gujral excels at fusing the opulence of surface embellishment with sleek, contemporary forms.
3. Vani Vats
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With Vani Vats’ dazzling collection of shararas, ghararas, and lehengas adorned with mirror work, your wardrobe will be transformed.
4. Torani
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When it comes to wedding attire, Karan Torani’s own label is a must-have for the bride because each piece has its own distinct tale to tell.
5. Esha Sethi Thirani
As far as glamour goes, Esha Sethi Tirani’s line is all about complex designs and 3D embroidery.