When it comes to lip products, no one wants one that is drying, sticky or creates a white film in the corner of their mouth. The best lip products should feel weightless, add shine, and keep your lips hydrated all day. Brands have been stepping up their game by creating formulas that not only look stunning but also nourish your lips with every swipe. From lip glosses to oils, balms, and masks, the new lip products of 2025 have you covered. Whether you’re after a high-shine finish, a subtle tint, or a deeply hydrating treatment, there’s a formula designed just for you. Say goodbye to uncomfortable, outdated formulas and hello to a new era of lip care. Here are 6 lip products you should add to your cart this year!
Fenty’s Lip Oil
Fenty Beauty recently launched the Fenty Treatz Hydrating and Strengthening Lip Oil, a line of antioxidant-rich lip oils designed to deeply moisturize and protect the lips. Infused with fatty acids and fruit oils, this formula helps defend against environmental stressors while keeping lips soft and nourished.
Available in four shades—Black Cherry, Kalahari Melon, Dragonfruit, and Barbados Cherry—this lip oil delivers a high-shine finish while providing intense hydration. It also works to plump your pout, giving your lips a supple, healthy look and feel.
Topicals Lip Salve
Topicals released a vegan, rice wax-based lip salve designed to strengthen the lip-skin barrier, provide instant moisture, and add a beautiful shine. Infused with hyaluronic acid, this formula deeply nourishes and helps lock in hydration, ensuring your lips stay soft and supple throughout the day.
Available in two shades—Mint (clear) and Açaí (a deep red)—this versatile product can also be used as an overnight lip mask. Simply apply a thick layer before bed and gently wipe it off in the morning for ultra-hydrated lips. With its shiny finish and intense moisture, this lip salve is a must-have for anyone looking to elevate their lip care routine.
Dior Lip Glow Oil
Dior’s Lip Glow Oil offers a luxurious solution to combat lip dryness. Infused with Cherry Oil, this collection of lip oils provides deep nourishment while pampering your pout. Available in various shades, it enhances the natural shade of your lips with a subtle tint.
Although it’s a lip oil, the formula is neither greasy nor sticky. Dior has blended a mirror-like gloss finish with a smooth, balmy texture, ensuring long-lasting hydration and comfort. This product keeps lips moisturized for hours while delivering a stunning, high-shine look.
Summer Fridays
Summer Fridays’ Lip Butter Balm is the ultimate silky-smooth balm for instant lip hydration. With a variety of delicious scents, it’s perfect for all-day wear, keeping your lips soft and nourished. And while it’s technically a balm for everyday use, you can also slather on a thick layer before bed for an overnight mask that leaves your pout feeling extra plush by morning.
This fan-favorite has earned an Allure Best of Beauty award, proving it’s a must-have in any lip care routine. Plus, Summer Fridays encourages customers to recycle their empty tubes, making it a beauty win for both your lips and the environment!
Milk Makeup
Milk Makeup’s KUSH Sheer Hydrating Lip Oil is a non-sticky, ultra-nourishing formula infused with hemp seed oil to deliver smoother, shinier lips. This vegan lip oil enhances your natural lip color with a variety of tints, giving your lips a hydrated look. Designed with a plush applicator, it glides on effortlessly for a smooth and even application.
Thanks to its intensely moisturizing formula, just one swipe is enough to provide hours of hydration—no need for layering! Made with 92% natural ingredients, the oil relies on a blend of hemp seed oil, sunflower oil, coconut oil, and camellia japonica oil to deeply condition and protect your lips.
Laneige Lip Glowy Balm
Laneige’s Lip Glowy Lightweight Hydration Balm with Shea Butter is a paraben-free, moisture-rich lip balm that delivers a high-shine finish paired with fruity scents. Formulated with both shea and murumuru seed butter, it provides deep hydration to combat dryness and dullness, leaving lips feeling soft and nourished.
This versatile balm can be used as a lip primer before applying color or layered over matte lipstick for added shine. Its lightweight formula ensures comfortable wear while keeping lips smooth and hydrated throughout the day.